The audience watching the Olympic Games on various channels of the NBC Universal Corporation reached 27,7 mln people in average every evening. Altogether, for 16 days of the Games 211 mln people watched the broadcasts. Figures for the last 17th day are not given yet. Exclusive broadcast right from Beijing cost 894 mln USD for the Corporation and profits gained from broadcasting of advertisements during the Games overrun one milliard USD.
Former record of TV rating was of the broadcast of Olympics in 1996 in Atlanta with the audience of 209 mln watchers. New record may result in American TV broadcasters more active rivaling for the right on broadcast of the Olympic Games.
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